Name. Image. Likeness.


Every student-athlete that has ever donned a Austin Peay State University uniform understands that they carry with them the great tradition of generations of those that have come before them. For The Peayple was formed to help empower those student-athletes to maximize all the endeavors they undertake while in Clarksville, both on-and-off the field, encompassing the Total Gov Concept. The alumni and fans that support Austin Peay student-athletes believe that each is destined to do amazing things, and are committed to working tirelessly to ensure that every current and future Governors has the opportunity to leverage the power of their name, image and likeness to build a brighter future for themselves and their communities.

EMPOWER for the peayple - join the community and support Austin Peay STUDENT-ATHLETES

Fans of Austin Peay now have the opportunity to support student-athletes directly by becoming a member of For The Peayple. Each membership level offers exclusive benefits, and contributions can be designated by specific sport, with funds being allocated among participating team members.


Between 85 – 90%. For The Peayple keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping. 

Yes, anyone subscribing to For The Peayple can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to For The Peayple can contact us directly at to discuss further. Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, For The Peayple seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all For The Peayple student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

For The Peayple offers Austin Peay student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.

No, For The Peayple is not affiliated with Austin Peay in any way. It is a third party created to work with Austin Peay student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Austin Peay values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. For The Peayple seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

For The Peayple is not a 501c3 tax exempt entity.  As such, contributions to For The Peayple are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at Under these circumstances a business may be able to deduct these payments and/or payments for a membership to For The Peayple as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.